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Simplicity is the Ultimate Sophistication

Updated: Aug 18, 2023

Create Time for What Matters Most By Simplifying Your Finances

We think that Leonardo da Vinci was right when he said that 'Simplicity is the ultimate sophistication' and we constantly seek to simplify every aspect of our clients' finances (as well as our own).

Maintaining control of your investments used to be an onerous task, fraught with complexity. For many this is still the case, files full of paper and disorganised spreadsheets.


This is no longer the case if you don't want it to be. You can simplify your finances as much as you like by choosing to take advantage of the latest developments from investment providers.


If we told you that you could invest in a single fund that gave you access to over 10,000 stocks and bonds from around the world, how would that sound? It might not be the only fund that you would own, but it could be. Just one line on your personal finance spreadsheet translating into over 10,000 securities.

You wouldn’t need to worry about keeping the correct risk balance between stocks and bonds, or maintaining the correct geographical split between investments, because that would all be done for you within the fund.

And as an added benefit, it would charge you much less than most funds out there, at under 0.25% p.a. so less than £250 p.a. for every £100,000 invested.

It almost sounds too good to be true, but it’s not. It’s simple sophistication from one of the largest asset management firms in the world.


Twenty years ago, you needed multiple accounts and a robust filing system to keep track of all your finances, but not any more.

Investment platforms have evolved to the point where this process has been made much more convenient for those who value simplicity.

Your pension, ISA and taxable investments can be managed on one single platform, with one login (with only one password to remember!), one valuation, one charging structure, one place to check your annual pension contributions, ISA subscriptions and dividend income.


If personal finance is not a labour of love for you, it pays to spend as little time and energy as necessary on it, in order to create space for more enjoyable pursuits. Consolidation and simplification can help that process.

There will still be decisions to be made every year - rules change, life changes - but once you’ve got a plan in place that you believe in and a regular financial MOT diarised, much of your personal financial planning can be switched onto “autopilot”.

And the less there is to organise and think about, the more organised and relaxed you’ll feel.

If you would like help thinking through how developments in investment products could work for you, please give us a call on 020 3488 9505.

The value of your investments can go down as well as up, so you could get back less

than you invested.

Tax and Estate planning is not regulated by the Financial Conduct Authority.

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