WITH YOU IN CONTROL
A NEW KIND OF FINANCIAL ADVISER
WE SAVE YOU TIME, ENERGY AND MONEY
Like all good financial planners, we give you peace of mind over your present and confidence in your future.
Uniquely, we aim to reduce your investing costs over time, including our own fees, by charging you time-based fees and proactively simplifying your finances.
This leaves you more of your returns to spend on what's most important to you.
A SERVICE BUILT AROUND YOU
CHARGES BASED ON TIME NOT WEALTH
Our fees are based on your needs, not your portfolio
SIMPLIFYING WHEREVER POSSIBLE
You save time and reduce
CHOICE OF SERVICE
You only pay for what adds value to you
WHO ARE YOU SUBSIDISING?
One-size-fits-all services and charging structures, which are almost always based on a percentage of your assets, mean that:
YOU MAY BE SUBSIDISING THOSE WITH LESS WEALTH THAN YOU
And compared with someone of similar wealth:
YOU MAY BE SUBSIDISING THOSE WITH MORE COMPLEX NEEDS THAN YOU
YOU MAY BE SUBSIDISING THOSE WHO DEMAND MORE OF AN ADVISER'S TIME THAN YOU
A FAIRER FEE STRUCTURE
If subsidising others wasn't bad enough, the compounding effect of multiple layers of charges can mean that the financial services industry may take more than half of your lifetime returns if you are not vigilant.
We think you deserve better and so we designed a new approach.
OFFERING CHOICE AND SIMPLICITY
If you want to meet once a year via video conference, why should you pay the same as someone who needs four face-to-face meetings a year?
If you value simplicity and efficiency, why should you pay for an “all-you-can-eat” service that encourages complexity?
Just like an accountant or solicitor, we only charge you for the time and resources that you use.
By reducing complexity, we can save you time, money and hassle. The more we can help you to simplify, the less you’ll pay.
This means that our fees will vary each year, rather than you having to pay the same amount irrespective of how much or how little you need us.
It’s your choice – you are empowered.
BENEFITS TO YOU
We’ll help you visualise what your financial future might look like - we’ll show you that everything is going to be alright. And if it’s not, we’ll help you work out what to do about it.
You reduce your costs and increase your understanding
INNOVATIVE CHARGING STRUCTURE
You pay for what you value
LOGICAL INVESTMENT APPROACH
You invest based on evidence, not emotion
You have an adviser who is not pressured to sell in-house products
You work with an experienced financial planner with top level qualifications
You avoid tiresome bureaucracy